There There

There There is a CPG brand launched in the fall of 2024 by the team behind Touchy Coffee. Cozy yet invigorating, nostalgic yet fresh—our first products brought to market are two variations on instant oatmeal—Sunday Morning and Golden Sunrise. I was responsible for all copywriting on our packaging and website, as well as evergreen catchphrases and BTB sales materials.

Brand Identity

About Us

There There is a wholesome food company for busy bees. We make a wide range of delicious treats, from hot sauce to turmeric oatmeal to coffee-spiked mayonnaise, all with the goal of ensuring you have something excellent, easy and unique when you need it most. Brought to you by the team behind Superior Merchandise Company and Touchy Coffee, There There unites co-founder Felicity Jones’s keen vision with Chef Zvi Finklestein’s Santoku-sharp culinary chops to bridge that finicky gap between the accessible and the astounding.

Our Philosophy & Vision

We believe that if you do everything you can as well as you can, you’re bound to make some pretty great stuff. Sounds simple, but when we say EVERYTHING, we really mean it—from how we mince ginger to where we pick our peppers. We know that a puzzle is incomplete without even the tiniest piece, and that a dish isn’t all the way There there until every ingredient is a star.

We want to live in a world where we can have something delicious, conscientiously produced, and wholesome… even when we’re feeling lazy, or we’re in a rush, or we’re just too darn toasted from a hard day’s work to muster up any more energy. Everything that we make at There There is a step in that direction—whether a full-on meal, like our instant oatmeals, or just a little something to transform an existing snack into something special, like our sauces and spreads.

Physical Packaging

Sunday Morning Instant Oatmeal

It’s Sunday Morning Somewhere

Swell days start with stellar breakfasts. Made with top-shelf ingredients and packed with invigorating flavors, our oatmeal is the easiest way to make the most of your morning.

Our Sunday Morning Instant Oatmeal is packed with dried blueberries, toasted cornmeal, and chunks of real maple sugar. A sappy sweet Sunday scene, as wholesome as butter browning on a griddle and scrumptious as syrup sinking into the perfect pancake pile.

Golden Sunrise Instant Oatmeal

A Better Kind of Rise and Shine

Our Golden Sunrise Instant Oatmeal is as cozy as a golden milk latte and as bright as a tropical sunrise - a blissful lift toward a perfect day. Made with toasted coconut, ginger, turmeric and banana, there's no better glow up for your get up.