Dispatch Coffee
Dispatch is a coffee roasting company with a diversified business model that includes several retail locations in Montreal and Toronto, as well as a robust direct-to-consumer coffee subscription program. I worked with Dispatch full-time for two years before transitioning to a consulting role that incorporates supply chain oversight and marketing copywriting.
Brand Building
Mission Statement & Core Beliefs
Our mission is to make high-quality and responsibly sourced coffee accessible to everyone.
We believe that quality comes from hard work, due diligence, ethical accountability, and environmental sustainability at every stage of the supply chain.
We emphasize the people involved in producing our coffee, the places our coffees come from, and the prices paid to the various entities in the supply chain.
We want to modernize and democratize the coffee-buying experience.
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Denia Palacios Ramirez is married to one of our recurring favorite producers — Reiniel Ramirez. Coffee farming is often a family affair, but it's rare and exciting to see two members of a household with distinct parcels market their coffees under separate names. We're thrilled that Denia has done so, and are proud to represent both Denia and Reiniel. In the cup, we taste sweet tea and confetti cake.
Denia Palacios is among a growing number of exceptional individual coffee producers in Selguapa, Honduras. Her partner happens to be Reiniel Ramirez, whose micro-lots have been standouts on our menu since 2020, and this year we were excited to learn that Denia would be managing and marketing her own parcel on their family farm. Their two coffees are refreshingly different from one another — both are top-notch quality, but Denia’s has an incredible mixture of refreshing, silky flavors that layer on top of one another with an indulgent, vanilla sweetness that reminds us of confetti cake. Reiniel’s, meanwhile, has his signature candied nutty sweetness but with more pronounced and juicy tropical fruit flavors.
The presence of Denia’s coffee in isolation is a sign of how far things have come in Selguapa. It was not until 2018 that the paths of certain key community members collided with members of Cafe Raga, a producers’ association that has helped many Honduran producers improve their craft and earn appropriate compensation for doing so. Since then, countless measures have been enacted to drive quality and equity for participating farmers in Selguapa. Today, a few dozen work with the Ramirez Group, but hundreds more neighbours are in close enough proximity to draw inspiration and continue empowering this region in the specialty sector.
This season, in addition to Denia and Reiniel, we are also representing a blended lot from six other local producers in Selguapa. Altogether, what started as a 1,450KG purchase from one farmer in 2020 has evolved to a 3,800KG commitment from eight farmers in 2022. This is precisely the long-term, iterative impact that we strive toward wherever we can make it happen, and right now, there’s no better example than Honduras.
Reiniel and Denia’s coffees are two of the best we’ve cupped all year, from anywhere in the world. As our importing and producer advocacy partners, Semilla, explain — “based on advice from Jesus "Chungo" Galeas (wizard coffee producer and key employee at Cafe Raga) [many producers] decided to try lengthening their fermentation times both in cherry and after depulping which, as expected, has yielded a very welcome amplification in depth of perceived sweetness and fruit character.” Based on what we’ve tasted so far, we couldn’t agree more.
In the cup, we taste sweet tea and confetti cake.
Additional samples available upon request.